Thursday, March 5, 2015

LaCresha's Lens Focuses On...page 64...Tired of Starting Over


Tired of Starting Over?

I have been working quite diligently with my photography business for over a year.  I have made a lot of mistakes, learned quite a bit, and tried what seems like an endless list of marketing ideas to gain ground.

I am not where I want to be.  I am most certainly not where I thought I would be.  It would be very easy for me to give up.  There is no denying I have considered it.  Yet, I am still here, fighting.
During the past couple weeks as I have been really re-evaluating every aspect of my life, giving up on my photography business has been at the top of my list.  Then I came across a post which I believe was on Facebook, which was a simple statement.  “Tired of starting over, then quit giving up”  This had a lot of resonance with me.  Over the course of the past ten years I have tried to get my photography business started.  One thing or another has gotten me discouraged enough or distracted enough to quit.  Now, here I sit ten years later and I am still at the beginning stage of my business.  No one said this would be easy.  At a Christmas party in December I overheard one photographer tell an aspiring photographer “If you keep working at it, eventually your competition will give up”  Considering while at a photo shoot a couple weeks ago I came across photography lights, which had a friend and what was once a fellow colleague, name on them.  He had sold his gear as he gave up.
One of the suggestions I came across last year to help promote my business was to put on an event.  I took that suggestion and put it on steroids.  The event I am doing is a fashion show charity gala event.  This event is meant to raise money for cancer awareness and support the Survivor Glam Squad.  The Survivor Glam Squad is quite awesome, they offer free makeovers to cancer survivors to help them discover even after chemo, radiation and their scars they still remain beautiful.  It is empowering and I love what they do.
Unfortunately, when one has their life turned upside down, and trying to piece things together as they get back on their feet…tossing a large event on top of it all adds quite a substantial amount of stress.  Where this event was initially to promote my business, it really has opened my eyes and become so much more than a promotional event.  This really has allowed me to experience the kindness and grace of cancer survivors.  It has been a learning opportunity to discover the strength of a cancer patient and what they have to go through.  Many of them want to give up.  Yet, they push onward and fight.  This result is a cancer survivor.  There may one day be a cure for cancer, however, there will always be survivors.
Giving up and quitting is easy.  However, I have not traveled this long and challenging road to give up.  My fight continues and I can only hope and pray there will be an end result called success.

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